We design celebrations
that could only ever be yours
Full-service wedding planning in Porto and across Portugal, where creative vision meets timeless elegance.
ABout us
Who's behind LUAR
LUAR means moonlight in Portuguese — light that never looks the same twice, shaped by the night, the coastline, the sky. That's how we think about weddings: never a formula, always a reflection of who you are.
Before anything else, we start with your story and things that make you who you are. That's where every concept begins — something new, never something borrowed. (Something blue, we'll leave to you.)
Every concept still needs real execution behind it — timelines that hold, vendors who show up exactly when they should, structure so exact you never notice it's there. We handle all of it, so you don't have to think about any of it.
“
That's the whole idea behind LUAR: you focus on each other. We focus on everything else.
”
LUAR means moonlight in Portuguese — light that never looks the same twice, shaped by the night, the coastline, the sky. That's how we think about weddings: never a formula, always a reflection of who you are.
Before anything else, we start with your story and things that make you who you are. That's where every concept begins — something new, never something borrowed. (Something blue, we'll leave to you.)
Every concept still needs real execution behind it — timelines that hold, vendors who show up exactly when they should, structure so exact you never notice it's there. We handle all of it, so you don't have to think about any of it.
“
That's the whole idea behind LUAR: you focus on each other. We focus on everything else.
”
Daria Bastos, Co-Founder & Commercial Director
For fifteen years I worked in film and television, on the side of it that begins after the last take. Finished stories don’t travel on their own: someone has to place them, price them, and get them in front of the right audience, country by country. That was my part, across Europe, for some of the biggest studios in the world.
At LUAR, the work is the same, only the story is yours.
“
You are the authors; your vision sets the direction.
”
Between an idea and a day that lives up to it, there’s a distance – the team, the timing, the budget, the hundred decisions no one should have to see. I close that distance, so you can simply live your perfect script.
For fifteen years I worked in film and television, on the side of it that begins after the last take. Finished stories don’t travel on their own: someone has to place them, price them, and get them in front of the right audience, country by country. That was my part, across Europe, for some of the biggest studios in the world.
At LUAR, the work is the same, only the story is yours.
“
You are the authors; your vision sets the direction.
”
Between an idea and a day that lives up to it, there’s a distance – the team, the timing, the budget, the hundred decisions no one should have to see. I close that distance, so you can simply live your perfect script.
Daria Bastos, Co-Founder & Commercial Director
Daria Bastos, Co-Founder & Commercial Director
For fifteen years I worked in film and television, on the side of it that begins after the last take. Finished stories don’t travel on their own: someone has to place them, price them, and get them in front of the right audience, country by country. That was my part, across Europe, for some of the biggest studios in the world.
At LUAR, the work is the same, only the story is yours.
“
You are the authors; your vision sets the direction.
”
Between an idea and a day that lives up to it, there’s a distance – the team, the timing, the budget, the hundred decisions no one should have to see. I close that distance, so you can simply live your perfect script.
Polina Ulyanova, Co-Founder & Creative Director
As a journalist, I've spent years asking one question: what's the real story here? For over a decade that meant lifestyle magazines — as an editor, then editor-in-chief. Three years ago, the wedding world pulled me in: writing for the industry's publications, working alongside an event award. Long before any of that, there were the events themselves: city festivals, living-room concerts, team-building events for major beauty brands.
“
At LUAR, I bring an editor's eye to every celebration.
”
Spotting what's fresh, what's overdone, and what a couple actually wants versus what they think they should want. I take scattered ideas and shape them into one clear, workable concept. Then carry that same instinct for what's next into making it real.
Polina Ulyanova, Co-Founder & Creative Director
As a journalist, I've spent years asking one question: what's the real story here? For over a decade that meant lifestyle magazines — as an editor, then editor-in-chief. Three years ago, the wedding world pulled me in: writing for the industry's publications, working alongside an event award. Long before any of that, there were the events themselves: city festivals, living-room concerts, team-building events for major beauty brands.
Spotting what's fresh, what's overdone, and what a couple actually wants versus what they think they should want. I take scattered ideas and shape them into one clear, workable concept. Then carry that same instinct for what's next into making it real.
“
At LUAR, I bring an editor's eye to every celebration.
”
Polina Ulyanova, Co-Founder & Creative Director
As a journalist, I've spent years asking one question: what's the real story here? For over a decade that meant lifestyle magazines — as an editor, then editor-in-chief. Three years ago, the wedding world pulled me in: writing for the industry's publications, working alongside an event award. Long before any of that, there were the events themselves: city festivals, living-room concerts, team-building events for major beauty brands.
Spotting what's fresh, what's overdone, and what a couple actually wants versus what they think they should want. I take scattered ideas and shape them into one clear, workable concept. Then carry that same instinct for what's next into making it real.
“
At LUAR, I bring an editor's eye to every celebration.
”
How It Works
The LUAR Experience
Never a formula. Always a reflection of you.
1
First Meeting
First Meeting
Your story, your taste, the wedding you've always imagined. That's where we start.
Planning
Discovery & Consultation
The date is set. The budget is clear. The logistics, even from abroad, are handled.
2
3
Design the concept
Discovery & Consultation
The idea comes first, shaped with you, until it feels exactly right.
Coordination
Discovery & Consultation
Every vendor confirmed. Every contract signed. Nothing left loose.
4
5
The Day
Discovery & Consultation
From first light to last dance, we're there. You just need to show up.
Services
Choose your level of support
Full planning or a helping hand, whatever the occasion needs.
Weddings
Weddings
Engagements & Proposals
Engagements & Proposals
Family Celebrations
Family Celebrations
Corporate Events
Corporate Events
FAQ
FAQ
Before you ask
Everything you're probably already wondering about.
Everything you're probably already wondering about.
Honestly, why can't we just plan this ourselves?
You could. Many couples do. What they discover, somewhere along the way, is that turning a beautiful idea into the day itself takes more decisions than anyone expects: the contracts, the timelines, the hundred details no one warns you about. We carry that weight, so the day itself is the only thing left for you.
Honestly, why can't we just plan this ourselves?
Isn't a "concept" wedding just a fancier way of saying more expensive?
Isn't a "concept" wedding just a fancier way of saying more expensive?
Do you only work in Porto?
Do you only work in Porto?
We don't have an unlimited budget. Are we even the right fit?
We don't have an unlimited budget. Are we even the right fit?
What if we live in another country?
What if we live in another country?
What languages do you work in?
What languages do you work in?
What happens if something goes wrong on the day?
What happens if something goes wrong on the day?
How far in advance do we need to book you?
How far in advance do we need to book you?
Ready to Begin?
You don't need a plan yet, or even a clear picture – just a date and a feeling is enough to start. Let's spend thirty free minutes talking it through, together.
Ready to Begin?
You don't need a plan yet, or even a clear picture – just a date and a feeling is enough to start. Let's spend thirty free minutes talking it through, together.
Ready to Begin?
You don't need a plan yet, or even a clear picture – just a date and a feeling is enough to start. Let's spend thirty free minutes talking it through, together.
